Designer, visionary, artist - Gabrielle 'Coco' CHANEL reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women's lives forever. She followed no rules, epitomising the very modern values of freedom, passion and feminine elegance. "Fashion passes, style remains..." This simple statement captures the essence of her revolutionary contribution to culture. CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity.

Under the guidance of designer Karl Lagerfeld, Chanel offers luxurious simplicity with trend-setting, artful accessories from its classic quilted design to ubiquitous interlocking logo. From timeless classic flaps to now-iconic Boy bags, Chanel leads as the world’s foremost fashion tastemaker.

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