Prada

Championing utilitarian design and sleek minimalism, the family-run label has mastered a uniform of sharp tailoring, clean lines, and bold prints. Miuccia Prada, current Co-Creative Director and granddaughter of the brand’s founder Mario Prada, is credited with reinventing luxury thanks to her incorporation of nylon in the 1980s and 1990s. Adopting the practical and seemingly mundane material was a first for high fashion, and the move consolidated Prada as a brand not afraid of shaking up the status quo.