LET'S BE REAL - WHAT IS RECESSION-PROOF ANYWAY?

We’ve all heard about recession-proof investments, usually alongside an analogy about gold, houses and for whatever reason vintage LEGO sets… but recently a more fashionable contender has entered the chat: designer handbags. Yes, that means that Chanel Flap Bag you’ve had your eye on might be doing more for your financial health than your ISA.

Before you tell your accountant you’re off to invest in Hermès however, let’s break it down.

The Charm of Carrying Capital 

The luxury resale market has exploited in the last 10 years, and vintage designer bags are at the centre of it. Certain bags from Chanel, Louis Vuitton and Hermès have outperformed the stock market. According to a recent study, they’ve appreciated more consistently than the S&P 500.

And we’re not talking about bags gathering dust in your wardrobe. We mean iconic, lovingly worn pieces that are still turning heads - and turning profits - years, even decades, after they first launched. 

Why? 

Scarcity is the strategy. Hermès famously limits the number of Birkins it produces, fuelling demand through exclusivity. The result? A bag that’s harder to get—and more coveted—year after year.

Craftsmanship outlives trends. Vintage luxury is built to last. A Chanel Classic Flap doesn’t care if bucket bags are having a moment. She’s in it for the long haul. 

Psychology is powerful. Even in a downturn, people still crave something that feels aspirational. The idea of “one forever bag” feels better than ten fast-fashion throwaways. 

But Is It All Just Hype? 

(Spoiler: No) Let’s be real—not every designer bag is an heirloom-in-waiting. If you’re buying a neon micro clutch that won’t even fit your phone, you might not be making an investment. You're making a statement. And that’s okay—but it’s not the same. If you're in it for the long game, here’s where to start: 

Chanel Classic Flap 

Hermès Kelly & Birkin 

Dior Saddle 

Louis Vuitton Speedy

Neverfull Céline Luggage Tote (especially Phoebe Philo-era) 

These are more than bags - they’re cultural artefacts. Timeless. Versatile. Recognisable. And yes, valuable.

Why Bags Still Sell When Stocks Crash 

Here’s a curveball: when the economy dips, people actually buy more luxury. There’s even a name for it -The Lipstick Effect. When big purchases feel out of reach, people still crave a little luxury. Some buy lipstick. Others buy Chanel. Resale platforms like Rewind thrive in these moments. Buyers get their dream pieces at smart prices. Sellers cash in on a wise past purchase. Everyone wins.

So… How Do You Actually “Invest” in Bags? 

Here’s what to consider before you hit checkout. 

Timeless > Trendy. That bedazzled pumpkin-shaped clutch might make the Met Gala, but will it survive in your wardrobe (or on resale platforms) five years from now? 

Condition is everything. Original dust bags. Clean interiors. No corner wear. Trust us—it matters. 

Rarity rules. Limited editions or discontinued styles in pristine condition are often collector catnip. 

Neutrals always win. Black, tan, beige. They go with everything—and they sell like that too. 

And most importantly: buy what you love. Because even if the market dips, you’ll still have a bag that brings you joy. 

Let’s Talk Numbers (Just Briefly) 

A Chanel Classic Flap that retailed at £1,500 in 2010 would be worth over £8,000 today. That’s more than 400% increase. No saving account will offer that…

Hermès Birkins? They’ve risen in value by around 14% per year on average and some investors argue they outperform gold. 

Rewind Vintage Affairs: Your Partner in Luxury (and Sanity)

At Rewind, we don’t just sell bags - we sell icons. Our pieces are hand-picked, authenticated, and cared for by people who get it.

Whether you're investing, collecting, or simply looking for your next great love, we’re here to help. We believe in smart shopping and stylish living. And we believe your next handbag should do more than look good - it should make sense.

Final Word? Bags Are the Unexpected Heroes of Smart Spending In a world that’s ever-changing, investing in something beautiful, durable, and valuable feels like a no-brainer. It’s not just a flex - it’s future-proofing. So go on - treat yourself (wisely). That Chanel might just be your most fashionable investment yet.

Ready to Buy, Sell, or Just Browse? Find your next forever piece with Rewind.