Last week, Italian Fashion label, Gucci, opened a museum in Florence, located in the Palazzo della Mercanzia, just steps away from 13th century Palazzo Vecchio and Michelangelo’s (pretend) David. Luggage and high-end clothing are displayed inside the museum, showing the items that have fuelled the huge success of the company – still so renowned today – 90 year on!

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Inside, an exhibit shows how their logo has evolved since Guccio Gucci, a former porter at the London's Savoy Hotel, founded the company 90 years ago, in 1921.

Arranged by themes and not by chrionological order, the Gucci Museo covers 18,640 feet, spread over three floors, with a private basement where the Gucci archives live.

On the ground floor is a coffee shop and bookstore just downstairs from a luxurious display of handbags and some stunning red carpet outfits. On the second floor, a display of apparel and artworks adorned with the GG logo.

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Before the public opening, about 200 fashion-loving celebrities, including the Vogue magazine chief Anna Wintour and US artist Bill Viola, attended a party held in the 14th-century palace where the exhibits are installed.
Admission to the museum will be 6€, half of which will go to restore the City of Florence.