On Monday (September 5th, 2011) Harrods became the hosts of a Chanel takeover unveiling a transformed facade of the store's window, in honour of the brand's lasting influence and iconic creativity. All 23 windows of the Knightsbridge store have been devoted to Chanel's new Autumn/Winter collection.
Featuring packs of wolves in Chanel outfits, plus unicorns, owls and deer, the redesigned show windows mix Karl Lagerfeld’s most recent Ready-to-Wear "enchanted forest" theme, Fall-Winter collection, with light touches of French fairy tales, reminiscent of chilly winter walks along the Seine in belle Paris.
And once you enter the luxurious super-store, you will be met by in-store fashion and beauty boutiques, placed alongside an installation based on the iconic Chanel design codes, including pearl, monochrome and the camellia flower motif.
There is also the one-off Chanel fashion boutique, which is located on the ground floor and is accessible from Brompton Road and Hans Road (for any of you visiting). Exterior walls are painted black and white, embossed with lions heads. Inside, the boutique is split into three different coloured rooms - one red, one green and one blue - displaying bags, shoes and fine jewellery, set against an opulent backdrop of a grand, magical forest.
The beauty boutique is also located on the ground floor and showcases the "Knightsbridge Collection", created by Peter Philips, Creative Director of Chanel make-up, who recently created those little make-up robots out of Chanel products that we love so much!
An installation on the Third Floor, titled "Une Promenade", opens today (!) (Tuesday 6th September), and totally completes the Chanel experience. Entering through a curtain of pearl-coloured beads, visitors are taken on a journey through the Chanel codes previously mentioned.
They call it "Coco in Wonderland". We call it "Heaven."
Rewind like to think that we have our own little pieces of Chanel paradise in our office, like our out-of-this-world starry Chanel bag, or our Chanel star clip-on earrings.